Abstract: The invention relates to a computer implemented system and method for compiling real-time user emotion data in connection with an event as the event is taking place, then aligning targeted communications based on that data. The method may comprise the steps of: providing a user interface for a personal computing device enabling a user to publish statements and provide real-time responses to an event, wherein the user interface receives real-time responses from the user as unstructured text or a selected response; receiving the user's real-time responses; recording response content, response timing, bio data and a user location for the user's real-time responses; compiling the user's real time responses with responses from other users in a group to generate aggregated response data; distributing the aggregated response data to the group; generating real-time emotion data for the user, and sending a targeted communication to the user based on the real-time emotion data.