Abstract: This invention provides a highly portable device for counting athletic activities of a repetitive nature, e.g., pool laps swum, track laps run, pushups, situps, etc. The device has a mat-like body flexible enough to be rolled up and carried in a handbag. It is comprised of: (1) a watertight upper section containing a weight for anchoring the device during use, battery and circuit means for powering a lap counting electrical circuit, (2) a middle section for displaying an athletic activities card and (3) a watertight lower section containing a lap count display and a touch pad which operates the lap counting electrical circuit in a manner such that the display count advances by one for each touch of the pad.