Abstract: A self-adhering label for application to the sidewall of cured and vulcanized wheeled-vehicle tire. The label comprises a display layer comprising a natural rubber or a synthetic rubber material, an image carried by a first surface of the display layer, the image further comprising visible text or a graphical image formed from an ink having expandable and contractible properties and an adhesive layer applied to a second surface of the display layer, the second surface opposite the first surface, the adhesive layer having expandable and contractible properties similar to the display layer.