Abstract: Systems, techniques and methods for tracking a browser session path and content providing for the reconstruction of the full path and content of a browser session. Techniques for observing, recording, storing and analyzing the total path and content of Internet browser sessions on a device as they relate to consumer/user activity for use in reporting and predicting marketing trends and understanding behavior are disclosed. The system observes, records, stores and analyzes: activity within a browser session, activity within all browser sessions on a device, activity of a user or group of users over time, session activity without invasive efforts and/or invasive codes and/or use of potential privacy invading codes/cookies on a user's computer.