Abstract: Systems and methods to track locations of a mobile device as a function of time and extract routes traversed by the mobile device, frequencies of the routes, and travel time periods of the routes. The route information is organized as a route dictionary. In response to an indication of a recently completed route, the information of the recently completed route is used in the route dictionary to look up a most likely route for the next trip and the predicted time of the next trip. Location-based data items are selected based on the predicted route for the next trip, sorted based on closeness to the route and affinity to the user of the mobile device for transmission to the mobile device. Top selected data items are scheduled to be transmitted to the mobile device in a time window before the predicted time of the next trip to avoid distracting the user (e.g., from driving) while the user is on the trip.

Abstract: Selection of offers, locations or merchants based on their distances from a portion of a user's route and their affinity for the user is disclosed. A route employed by a user for travelling to a destination is obtained and segmented at identified vertices. Locations that are proximate to the route segments are determined. The proximate locations are further analyzed to obtain their specific distances from a selected portion such as the user's origin or destination or any route segment. Location based services are associated with those proximate locations that are closest to the selected portion on the user's route or those with the better utility.

Abstract: A computing apparatus configured to represent offer rules based on requirements for the detection of predefined types of events and actions scheduled to be performed in response to the detection of each occurrence of the events. At least some of the events can include the actions of providing punches on virtual punch cards in the offer programs in which a user is enrolled. One of the event types is configured to be matched/triggered in response to recording punches in the virtual punch cards.

Abstract: Identifying locations that are proximate to a particular route is disclosed. A route employed by a user for travelling to a destination is obtained and segmented at identified vertices. Locations that are proximate to the route segments are determined. The proximate locations are further analyzed to obtain their specific distances from the user's route. Location based services are associated with those proximate locations that are closest to the user's route. The user does not have to deviate far from their current route to visit the associated locations and may be motivated to capitalize on the location based services.

Abstract: Predicting the future location of a user based on predicting the route that the user might take is disclosed. The routes used by the user in the past are indexed to generate a dictionary of routes which can be further augmented with contextual data. The prior routes are encoded within the dictionary such that each term representing a respective one of the prior routes comprises a collection of unique identifiers wherein each of the unique identifiers represents a segment of the respective one of the prior routes. Techniques of text prediction, term frequency for dictionary scores and other language processing techniques are used to predict the further route of the user.

Abstract: Systems and methods to integrate offer processing in a social networking environment. A computing apparatus includes: a data warehouse configured to store data associating a social networking account of a user with a financial payment account of the user; a portal configured to provide an offer to the user of the social networking account and to store data associating the offer with the financial payment account; a transaction handler configured to monitor transactions in the financial payment account of the user and detect a transaction that satisfies a set of requirements of the offer, when an authorization request for the transaction is being processed by the transaction handler; a message broker configured to generate a message in response to the transaction being detected; and a media controller coupled with the message broker to communicate the message to a social networking site.

Abstract: Systems, methodologies, media, and other embodiments associated with deploying files are described. One example system embodiment includes a deployment logic configured to automatically prepare one or more files for deployment that are retrievable from a designated location. The deployment logic can also be configured to deploy the one or more files for execution on one or more servers.