Abstract: A computer system for promotion management, analytics and interactive marketing enabling consumers, retailers and product manufacturers to administer all of these activities electronically and in real-time. Consumers have the ability to store paper coupon data and Internet coupon data to an account accessible through the use of a grocery loyalty card, a different type of card, cell phone, PDA, key ring transponder or other portable device or the like capable of storing electronic account data. Online reporting capabilities enable manufacturers and retailers to track and analyze promotion performance, redemption payments, sales dollars, unit volume, accounts receivable, accounts payable and other important data. Manufacturers and retailers have the ability to communicate directly with individual customers or groups of customers to promote their products and services. The system is accessible to consumers, manufacturers and retailers via PC, cell phone, PDA or any device with Internet capabilities.