Patents by Inventor Joseph T. Apprendi

Joseph T. Apprendi has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Method and System for Tracking Interaction and View Information for Online Advertising
    Publication number: 20110029393
    Abstract: An advertising unit is intended for display on a web page. The advertising unit has a size and a position relative to other objects within the web page. An identifier associated with an instance of the advertising unit displayed on the web page is generated. Upon receiving an indication that the web page has been loaded in the browser, engagement tracking module identifies the advertising unit within the page based on the size of the advertising unit, the position relative to other objects within the web page, and the identifier and tracks data regarding engagement with the advertising unit by a user of the browser.
    Type: Application
    Filed: July 8, 2010
    Publication date: February 3, 2011
    Applicant: Collective Media, Inc.
    Inventors: Joseph T. Apprendi, Christopher M. Putnam