Abstract: An approach is provided for automatic loading of applications, including receiving user identification corresponding to a device. Data is also received, which indicates a set of one or more relevant applications that are a subset of multiple available applications. The set is automatically selected based on the user identification and an application favored by a contact associated with the user. Installation is initiated of an application of the selected set within the device. In some embodiments, access is provided to a social service via a network. The social service includes data that indicates multiple users, contacts among the users, and applications favored by the users. Access is also provided to receive at the social service a request message indicating user identification for a first user at a first network node. A message indicating a relevant application based on an application favored by a contact of the first user is transmitting to the first network node.

Abstract: An approach is provided for automatic loading of applications, including receiving user identification corresponding to a device. Data is also received, which indicates a set of one or more relevant applications that are a subset of multiple available applications. The set is automatically selected based on the user identification and an application favored by a contact associated with the user. Installation is initiated of an application of the selected set within the device. In some embodiments, access is provided to a social service via a network. The social service includes data that indicates multiple users, contacts among the users, and applications favored by the users. Access is also provided to receive at the social service a request message indicating user identification for a first user at a first network node. A message indicating a relevant application based on an application favored by a contact of the first user is transmitting to the first network node.

Abstract: An approach is provided for mid-service sharing and includes selecting an icon in a display on an apparatus. The icon represents an application, such as a network resource, in a particular state of interaction with the apparatus. Sending a message is initiated. The message specifies icon data for presenting the icon within a different user device. According to another embodiment, an approach includes receiving a message that specifies state data for a first user device to access a network resource in a state of interaction with a second user device. A media stream is transmitted to the first user device. The media stream is synchronized with a media stream being transmitted to the second user device. In some embodiments, once a collaborative session is evoked, the action of either user augments the state presented on other user's device, for the duration of the joint action.