Abstract: A method for automatically inserting an interactive HTML object into an existing web page without the user having any knowledge of programming in HTML or server-side scripts. The method is contained in a utility and referred as “WEB Content Customization” (WCC). The WCC utility is launched from a web authoring tool, such as a desktop publishing computer program, when the user selects the option to insert interactive HTML object into their web page. The WCC utility provides a user with the ability to customize their web page by inserting interactive HTML object using the same web site authoring computer program module, such as a desktop publishing computer application program that was used to create the web page. The WCC utility creates a dialog box in the web-authoring tool and opens the remote site in the dialog box. The dialog contains at least one window that displays a list of the available interactive HTML object that the user may select.