Abstract: Mechanisms and techniques provide a data communications device for inserting an audio tag into a content page during a communications session between a first computerized device and a second computerized device. A data communications device receives a request for a content page from a first computerized device and transfers the request to a second computerized device. The data communications device receives the content page from the second computerized device in response to the request, inserts an audio tag within the content page, and adjusts a connection characteristic associated with the content page to maintain the communications session between the first computerized device and the second computerized device. The data communications device then transfers the content page having the inserted audio tag and modified connection characteristic to the first computerized device.

Abstract: The invention is directed to methods and techniques in a communications device for delivering content. In particular the technique includes intercepting, from a requesting device, an initial request for initial content accessible from an initial content source and in response to intercepting the initial request, creating redirection information indicating an identity of secondary content to be accessed by the requesting device in addition to the initial content in the initial request and providing the redirection information to the requesting device, such that the requesting device accesses both the secondary content from the secondary content source as well as the initial content from the initial content source.

Abstract: Internet services are differentiated by including user-reflexive data with a user request. The user-reflexive data may specify a quality of service to be accorded the return data and also billing information to improve detail of bills for billed Internet services. The user-reflexive data is included with the user request and data transmission is adjusted accordingly. Alternatively, the user-reflexive data is sent out-of-band.

Abstract: Internet services are differentiated by including user-reflexive data with a user request. The user-reflexive data may specify a quality of service to be accorded the return data and also billing information to improve detail of bills for billed Internet services. The user-reflexive data is included with the user request and data transmission is adjusted accordingly. Alternatively, the user-reflexive data is sent out-of-band.

Abstract: Mechanisms and techniques provide a system that operates in a data communications device such as a switch or a router to provide a technique for load balancing packets between computer systems based on extra data inserted in the packets. The system receives a message containing extra data. The extra data was inserted into the message by a second data communications device existing in a network coupling the first data communications device to a first computerized device that originated the message. The system identifies, based on the extra data inserted into the message, a second computerized device that is to process the message and forwards the message to the second computerized device for processing. The extra data can include demographic data that can be used to select a demographic server, and for selection of a specific server from a group of servers associated with the demographic server.