Abstract: An interactive gateway creates a centralized location that allows subscribers and non-subscribers to premium television channels to navigate interactive television features and added value content for the programming services available on the subscription channels. The programming services available on the subscription channels may include movies, original series, boxing and family programming. The interactive gateway can also introduce subscribers and non-subscribers to all of the channels and interactive services available from a particular content provider. Although both subscriber and non-subscribers can access the interactive gateway, their experiences may be different. Different content is preferably provided based on a viewer's subscription status. Non-subscribers are presented with promotion material regarding the programming services to entice non-subscribers to become subscribers.