Abstract: The disclosed systems and methods include a contextual recommendation engine comprising at least one processor; and at least one non-transitory memory containing instructions. When executed by the at least one processor the instructions cause the contextual recommendation engine to perform operations. The operations include receiving a description of a first service from a service provider. The operations also include receiving content selection rules that map user contexts to services. The operations also include receiving a first script including instructions for providing services. The operations also include associating the first service with the first script. The operations also include receiving, from a first touchpoint, touchpoint data concerning a first user. The operations also include updating a stored context of the first user based on the touchpoint data. The operations also include selecting the first service based on the updated context and the content selection rules.

Abstract: The disclosed systems and methods include a contextual recommendation engine comprising at least one processor; and at least one non-transitory memory containing instructions. When executed by the at least one processor the instructions cause the contextual recommendation engine to perform operations. The operations include receiving a description of a first service from a service provider. The operations also include receiving a description of a first service from a service provider. The operations also include receiving content selection rules that map user contexts to services. The operations also include receiving a first script including instructions for providing services. The operations also include associating the first service with the first script. The operations also include receiving, from a first touchpoint, touchpoint data concerning a first user. The operations also include updating a stored context of the first user based on the touchpoint data.