Abstract: A content modification platform facilitates personalized presentation and interaction associated with content such as web content, document content, transactional content, multimedia content, and the like. The platform provides sharing of personalization features to facilitate developing a community view of content, such as the internet Menu features are configured to modify source content through simple commands such as add, delete, replace targeted toward content and links to content. The content modification platform is beneficially and effectively used in a variety of on-line content types, environments, transactions, business activity, e-commerce, stock trading, education, human resources and many others. By facilitating a user defining what relationships between and among content is important to them, a customized view of the internet can be presented to the user.