Abstract: The present application describes systems and methods for creating customized media channels. A method of the invention according to some embodiments includes: (a) transmitting to a user device information comprising a list of music genres; receiving from the user device a message indicating that a user selected one of the listed genres and including an identifier identifying the selected genre; selecting one or more media content items in response to receiving the message, wherein the selection is based, at least in part, on (i) the genre selected by the user and (ii) profile information associated with a user identifier input by the user and/or a device identifier associated with the device; and transmitting the selected media content items to the device.