Abstract: Methods, systems and apparatus, including computer programs encoded on a computer storage medium, for generating a target bid for an advertiser to use in an auction directed at enabling the advertiser to reach the advertiser's advertising goal (e.g., a cost-per-call goal) for a particular advertising target (e.g., a television program or demographic) based on the target's historical advertising performance.

Abstract: The input values/parameters required specifically for installation of each of multiple software products of a suite are received from a user up-front, and the software products are installed sequentially thereafter based on the received input values. Since all the required input values are received up-front, the installation of all the software products can continue without requiring user intervention. According to another aspect of the invention, the user inputs are stored in a secondary storage and in case the installation aborts in the middle, the uninstalled products are installed when the user initiates the installation software again.