Abstract: A computer aided board game played by means of a wireless remote terminal, the game board (2) of which is formed by a publication surface and a representation of the game on the surface. The publication surface is attached to, or the representation of the game is printed on, products, accessories, publications and/or advertising material distributed or sold to the public. The game server (6), which is equipped with game simulation software, is arranged to receive player-specific control messages via control messages sent to a wireless network (4) by means of a wireless remote terminal (3), and to send the player-specific simulation results to at least the wireless remote terminal (3) of the sender of the control messages.