Abstract: This disclosure relates generally to a system and method to recommend a targeted advertisement to a user. The system is configured to receive and pre-processes a plurality of data from various sources based on a set of predefined business rules. A set of training data is extracted from the pre-processed plurality of data to develop a machine learning model to identify a set of attributes of personality of the user. A neural network is trained to identify at least one classifier to define one or more needs of the user. It would be appreciated that the one or more needs of the user are mapped with the set of attributes of the personality. Finally, the recommendation module of the system recommends at least one advertisement to a media service provider to share the same over OTT to the user.

Abstract: This disclosure relates generally to a system and method to recommend a targeted advertisement to a user. The system is configured to receive and pre-processes a plurality of data from various sources based on a set of predefined business rules. A set of training data is extracted from the pre-processed plurality of data to develop a machine learning model to identify a set of attributes of personality of the user. A neural network is trained to identify at least one classifier to define one or more needs of the user. It would be appreciated that the one or more needs of the user are mapped with the set of attributes of the personality. Finally, the recommendation module of the system recommends at least one advertisement to a media service provider to share the same over OTT to the user.

Abstract: Systems and methods for providing personalized content recommendation and content availability to a user are described. In one implementation, the described methods are implemented in the systems, where the method includes gathering content metadata based on user specific parameters, where the content metadata is content specific. The method also includes determining a primary content metadata from the gathered content metadata based and activity parameters. Further, the method includes rating the primary content metadata based on content rating parameter. Content availability information for the content associated with a secondary content metadata is also ascertained. The method moreover also includes providing the secondary content metadata with the content availability information to the user.

Abstract: Systems and methods for providing personalized content recommendation and content availability to a user are described. In one implementation, the described methods are implemented in the systems, where the method includes gathering content metadata based on user specific parameters, where the content metadata is content specific. The method also includes determining a primary content metadata from the gathered content metadata based and activity parameters. Further, the method includes rating the primary content metadata based on content rating parameter. Content availability information for the content associated with a secondary content metadata is also ascertained. The method moreover also includes providing the secondary content metadata with the content availability information to the user.

Abstract: A system for presenting a virtual advertisement or other virtual content in a sequences of frames of a video presentation utilizes data identifying a candidate region in the sequence of frames, a pixel signature for the region, the signature comprising a range of R, G, B values for pixels based on a standard deviation from an average value, and stored virtual content, such as an advertisement, to be implanted in the candidate region or regions. In operation, as frames having the candidate region are processed by an integration system, the alternative virtual content is substituted by default for the candidate region, except if a pixel value in the region falls outside the pixel signature range. The result is an ad that appears to be on a surface in the video presentation, as images that come between the ad and the viewer occlude the advertisement. Apparatus and methods for providing the video presentation and data sets for regions and advertisements are disclosed as well.

Abstract: A system for presenting a virtual advertisement or other virtual content in a sequences of frames of a video presentation utilizes data identifying a candidate region in the sequence of frames, a pixel signature for the region, the signature comprising a range of R, G, B values for pixels based on a standard deviation from an average value, and stored virtual content, such as an advertisement, to be implanted in the candidate region or regions. In operation, as frames having the candidate region are processed by an integration system, the alternative virtual content is substituted by default for the candidate region, except if a pixel value in the region falls outside the pixel signature range. The result is an ad that appears to be on a surface in the video presentation, as images that come between the ad and the viewer occlude the advertisement. Apparatus and methods for providing the video presentation and data sets for regions and advertisements are disclosed as well.

Abstract: A system for presenting a virtual advertisement or other virtual content in a sequences of frames of a video presentation utilizes data identifying a candidate region in the sequence of frames, a pixel signature for the region, the signature comprising a range of R, G, B values for pixels based on a standard deviation from an average value, and stored virtual content, such as an advertisement, to be implanted in the candidate region or regions. In operation, as frames having the candidate region are processed by an integration system, the alternative virtual content is substituted by default for the candidate region, except if a pixel value in the region falls outside the pixel signature range. The result is an ad that appears to be on a surface in the video presentation, as images that come between the ad and the viewer occlude the advertisement. Apparatus and methods for providing the video presentation and data sets for regions and advertisements are disclosed as well.

Abstract: An authoring system for interactive video has two or more authoring stations for providing authored metadata to be related to a main video data stream and a multiplexer for relating authored metadata from the authoring sources to the main video data stream. The authoring stations annotate created metadata with presentation time stamps (PTS) from the main video stream, and the multiplexer relates the metadata to the main video stream by the PTS signatures. In analog streams PTS may be created and integrated. In some embodiments there may be multiple and cascaded systems, and some sources may be stored sources. Various methods are disclosed for monitoring and compensating time differences among sources to ensure time coordination in end product. In different embodiments transport of metadata to an end user station is provided by Internet streaming, VBI insertion or by Internet downloading.

Abstract: An authoring system for interactive video has two or more authoring stations for providing authored metadata to be related to a main video data stream and a multiplexer for relating authored metadata from the authoring sources to the main video data stream. The authoring stations annotate created metadata with presentation time stamps (PTS) from the main video stream, and the multiplexer relates the metadata to the main video stream by the PTS signatures. In analog streams PTS may be created and integrated. In some embodiments there may be multiple and cascaded systems, and some sources may be stored sources. Various methods are disclosed for monitoring and compensating time differences among sources to ensure time coordination in end product. In different embodiments transport of metadata to an end user station is provided by Internet streaming, VBI insertion or by Internet downloading.