Abstract: A personal locator transmitter adapted to be worn on the wrist and having the size and appearance of a conventional wrist-watch. This transmitter is provided with a programmable memory, a transmitter controlled by the memory, an antenna for reliably radiating signals from the transmitter regardless of orientation of the wrist of a user and including both a manually operable alarm activated by pressing a button, and an automatic alarm actuated by an attempt to remove the unit from the wrist of the wearer. The unit is controlled by a control memory comprised of an EEPROM encoded with unique identification codes and other information as required in the specific application.