Abstract: A brassiere wire moulded in one-piece from a plastic material, the wire comprising a generally U-shaped body defining a first arm (14) and a second arm (15) connected by a central body region (16), the first and second arms and central body region generally lying in a common plane, the resiliency and rigidity characteristics of the plastic material and the U-shaped body along its length permitting the body to distort out of said plane and to cause the central region to torsionally twist about its longitudinal axis when the terminal ends of said first and second arms are flexed toward one another in opposed directions within said plane, the second arm being provided with a longitudinally extending flexure region at its end adjacent to the central body region, the flexure region (70) being spaced in-board from the terminal end of the second arm and adapted to maintain axial rigidity along the length of the Ushaped body whilst enabling an end of the second arm to more readily flex in direction perpendicular to s