Patents by Inventor Karl Robert Pfleger

Karl Robert Pfleger has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Adjusting bids based on predicted performance
    Patent number: 8271325
    Abstract: A predicted performance metric of a candidate advertisement in an advertising slot can be received and compared to a baseline predicted performance metric for the candidate advertisement. A target bid associated with the candidate advertisement can be adjusted based upon the comparison, and the adjusted bid can be submitted to an auction for the advertising slot.
    Type: Grant
    Filed: November 30, 2009
    Date of Patent: September 18, 2012
    Assignee: Google Inc.
    Inventors: Andrew E. Silverman, Abhinay Sharma, James A. Gallagher, Tomas Lloret Llinares, Scott S. Benson, Karl Robert Pfleger, Adrian Dumitru Corduneanu
  • Methods and systems for adjusting a scoring measure based on query breadth
    Patent number: 8060517
    Abstract: Methods and systems for adjusting a scoring measure of a search result based at least in part on the breadth of a previously-executed search query associated with the search result are described. In one described system, a search engine determines a popularity measure for a search result, and then adjusts the popularity measure based at least in part on a query breadth measure of a previously-executed search query associated with the search result. The search engine may use a variety of query breadth measures. For example, the search engine may use the quantity of results returned by the search query, the length of the query, the IR score drop-off, or some other measure of breadth.
    Type: Grant
    Filed: April 8, 2011
    Date of Patent: November 15, 2011
    Assignee: Google Inc.
    Inventors: Karl Robert Pfleger, Brian Larson
  • Adjusting Bids Based on Predicted Performance
    Publication number: 20100138291
    Abstract: A predicted performance metric of a candidate advertisement in an advertising slot can be received and compared to a baseline predicted performance metric for the candidate advertisement. A target bid associated with the candidate advertisement can be adjusted based upon the comparison, and the adjusted bid can be submitted to an auction for the advertising slot.
    Type: Application
    Filed: November 30, 2009
    Publication date: June 3, 2010
    Applicant: Google Inc.
    Inventors: Andrew E. Silverman, Abhinay Sharma, James A. Gallagher, Tomas Lloret Llinares, Scott S. Benson, Karl Robert Pfleger, Adrian Dumitru Corduneanu