Abstract: The present invention provides embodiments of a fishing lure having a body member supporting a hook member, the hook member having a hook bite that terminates in a hook point. A flexible snag guard has a first end attached to the body member and extends from the body member at a predetermined angle. A connector flexibly connects a second end of the snag guard to the hook bite so that the snag guard shields the hook point, the snag guard movable to expose the hook point when bitten by a fish.