Abstract: A toy having a personalized voice message stored therein for selective playback comprising a toy and a message storage and playback device. The message storage and playback device is structured for placement within the internal cavity of the toy and includes at least one memory portion having a voice message stored therein and a playback portion. The playback portion includes an audio output circuit and a transducer, structured to retrieve the voice message from the desired memory portions and audibly output the voice message, and a control circuit, structured to limit play back of the voice message so that the voice message is only played back once each time the switch is actuated and minimize the current drawn by the playback portion to prolong the useful life of the batteries. The toy further comprises means for remote recording of a voice message, via a telephone, in one of its memory portions.