Abstract: An infant sun shade apparatus is formed with a malleable memory retentent elongate channel formed with a planar upper and lower surface. The upper surface of the channel includes a series of hook and loop fasteners securable to a head liner surface of an associated automobile. A plurality of vertically oriented transparent shades utilizing photochromic material to accommodate various intensity of sunlight are formed with axles extending upwardly and parallel to the shades and extending through the channel to accommodate deformation of the channel. Each lowermost edge of the channel is formed with a continuous conduit receiving a single continuous rope-like member therethrough to impose structural and geometric integrity to the shades. The rope-like member is formed with a loop at each end thereof for securement of a clip and tether line thereto for maintaining a desired orientation of the apparatus relative to an infant.