Abstract: An electrostatic transfer process and apparatus for transferring an image comprised of letters, symbols and patterns onto a sheet of plain recording paper from an electrostatic latent image forming material comprised of a conductive substrate and an insulating layer formed on the substrate. The insulating layer surface of the electrostatic latent image forming material is uniformly charged with electrostatic charges. The charges of only image forming areas of the insulating layer surface are subsequently erased so that an electrostatic latent image is formed in the image forming areas. Thereafter, the electrostatic latent image forming material moves past a developing electrode to which is applied a voltage of the same polarity as that of the charges applied to the insulating layer of the electrostatic latent image forming material.