Patents by Inventor Keerthan Kedumpadi Shivarama

Keerthan Kedumpadi Shivarama has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • System and method of server-side ad insertion for over the top (OTT) streams
    Patent number: 10469882
    Abstract: A scalable, multi-platform, seamless Server-side Ad-Insertion system and method with a single stream input and output having an Advertisement Detector and Playlist Instrumenter (ADPI) which puts out Advertisement Break position and duration for an Advertisement Replacement System (ARS) and a Common Instrumented Playlist (CIP) for the users, a Load Switch to balance the ADPI and ARS loads when they need to scale according to user-demand, and a plurality of users on a plurality of devices and platforms communicating with the ARS. The ARS communicates with the Advertisement Server to enable fetching advertisements for every user and reports successful advertisement playback. The CIP contains a list of URLs having Beacon redirections which are added periodically to indicate user presence to the ARS and content URLs. ServeAd redirections is added to the ARS only during advertisement break so that ARS can replace in-stream advertisements.
    Type: Grant
    Filed: April 9, 2018
    Date of Patent: November 5, 2019
    Assignee: M/s. Amagi Media Labs Pvt. Ltd
    Inventors: Abhijit Chandrashekhar Pathak, Suraj Korukonda, Keerthan Kedumpadi Shivarama
  • SYSTEM AND METHOD OF SERVER-SIDE AD INSERTION FOR OVER THE TOP (OTT) STREAMS
    Publication number: 20190313135
    Abstract: A scalable, multi-platform, seamless Server-side Ad-Insertion system and method with a single stream input and output having an Advertisement Detector and Playlist Instrumenter (ADPI) which puts out Advertisement Break position and duration for an Advertisement Replacement System (ARS) and a Common Instrumented Playlist (CIP) for the users, a Load Switch to balance the ADPI and ARS loads when they need to scale according to user-demand, and a plurality of users on a plurality of devices and platforms communicating with the ARS. The ARS communicates with the Advertisement Server to enable fetching advertisements for every user and reports successful advertisement playback. The CIP contains a list of URLs having Beacon redirections which are added periodically to indicate user presence to the ARS and content URLs. ServeAd redirections is added to the ARS only during advertisement break so that ARS can replace in-stream advertisements.
    Type: Application
    Filed: April 9, 2018
    Publication date: October 10, 2019
    Applicant: M/S. Amagi Media Labs Pvt. Ltd
    Inventors: Abhijit Chandrashekhar Pathak, Suraj Korukonda, Keerthan Kedumpadi Shivarama