Abstract: A method and system of developing an event designed to appeal to prospective attendees associated with an event-owner. First and second different events are defined as a function of modeled values and defined attributes having values corresponding to collected preferred values. The event-owner compares the first reward program to the second reward program as a function of the weighted prospective attendee preferred values and selects and implements one of the events based on the provided comparison.

Abstract: A method of defining an earnings profile and a reward profile for loyalty reward program for a credit card issuer for a plurality of participants. A survey to gather data related to the loyalty reward program earning types and the loyalty reward types is defined and response data related to the survey is collected from the plurality of participants. One or more segments of participants are identified as a function of the collected data. The collected data is further analyzed to determine the reach, frequency, and overlap of the loyalty reward program earning types for the identified segments and to determine preference shares for participants within the segments. At least one of the defined loyalty reward program earning types of the loyalty reward program is selected for the earnings profile of the loyalty reward program based on the determined reach, frequency, and overlap of the loyalty reward program earning types viewed in a first user interface.

Abstract: A method of developing a motivation to motivate participants associated with a program-owner. The reward types of a motivation profile are defined and the participants' preferences are collected through a survey. The collected participants' preferences are modeled to determine segments of participants with similar reward preferences. An optimal motivation profile consisting of the participants' preferred reward types is generated from the modeled data and presented to the program owner in a detailed report. Additionally, a motivation profile simulator for simulating the participants' preference to a proposed motivation profile and a segmentation tool for displaying the characteristics of each segment is generated.

Abstract: A method and system of developing an event designed to appeal to prospective attendees associated with an event-owner. First and second different events are defined as a function of modeled values and defined attributes having values corresponding to collected preferred values. The event-owner compares the first reward program to the second reward program as a function of the weighted prospective attendee preferred values and selects and implements one of the events based on the provided comparison.

Abstract: A method and system of developing a reward program to motivate participants associated with a program-owner. First and second different reward program are defined as a function of modeled values and defined attributes having values corresponding to collected preferred values. The program-owner compares the first reward program to the second reward program as a function of the weighted participants preferred values and selects and implements one of the reward programs based on the provided comparison.