Abstract: A compartmentalized cooler having an open-ended container, plurality of compartments defined in the container, and lid having a gasket-seal and contours that correspond to the compartment dividers to prevent spill over of compartment contents and seal in odors. The cooler may also have a removable snap-fitted bait bucket that fits within a compartment to define two compartments, a support frame that can be mounted inside a boat, truck or other vehicle to removably place and secure the cooler, skid resistant strips on its bottom surface and, or a measurement guide printed, embossed or secured to the cooler for measuring catch.