Abstract: A system and method for delivering advertising messages to a person accessing a banner web site from a terminal having a display upon which the content of the web site is visually perceived. Initial signals are provided from a web site when the web site is accessed by the user to establish a banner area including banner information that is visually perceivable by the person and plural sub-areas of the banner area. When the cursor is moved to a position on one of the sub-areas the person is automatically provided with respective additional visually perceivable information associated with the sub-area. The additional visually perceivable information remains perceivable to the person as long as the cursor remains on the selected sub-area. The initial signals carry the instructions necessary for the terminal to establish the additional visually perceivable information.

Abstract: In a method for delivering information to a person accessing a banner website from a terminal located remote from the source of the banner website the terminal has an associated display upon which the content of the website is visually perceived by a person using the terminal and a cursor whose position is controllable by the person. The method includes providing initial signals from the source of the website or from another remote source when the website is accessed by the person to establish a banner area on the display, the banner area including banner information that is visually perceivable by the person when the website is accessed and plural sub-areas of the banner area having respective associations with additional visually perceivable information.

Abstract: A method for delivering information to a person having a terminal with an associated display upon which the images are visually perceived by a person using the terminal and a cursor whose position is controllable by the person includes the steps of providing a display iframe upon the visual display and providing initial signals to establish a primary image area on the display iframe, the primary image area including information that is visually perceivable by the person and a sub-area of the primary image area within the display iframe. The person is enabled to control the cursor to position the cursor on said sub-area of the primary image to provide a selected sub-area whereupon the person is automatically provided with additional visually perceivable information associated with the selected sub-area.