Abstract: A data enrichment system for enriching requests for advertising opportunities. The data enrichment system is configured to aggregate and index data to provide end user insights to marketers based upon information supplied by publishers in regards to advertising opportunities passed along in requests. The system is configured to take attributes passed along in a request associated with the advertising opportunity and provide enriched data based upon the attributes received in the request. The attributes can then identify corresponding enriched data that can be passed along to the marketers.

Abstract: A data enrichment system for enriching requests for advertising opportunities. The data enrichment system is configured to aggregate and index data to provide end user insights to marketers based upon information supplied by publishers in regards to advertising opportunities passed along in requests. The system is configured to take attributes passed along in a request associated with the advertising opportunity and provide enriched data based upon the attributes received in the request. The attributes can then identify corresponding enriched data that can be passed along to the marketers.

Abstract: A data enrichment system for enriching requests for advertising opportunities. The data enrichment system is configured to aggregate and index data to provide end user insights to marketers based upon information supplied by publishers in regards to advertising opportunities passed along in requests. The system is configured to take attributes passed along in a request associated with the advertising opportunity and provide enriched data based upon the attributes received in the request. The attributes can then identify corresponding enriched data that can be passed along to the marketers.

Abstract: A data enrichment system for enriching requests for advertising opportunities. The data enrichment system is configured to aggregate and index data to provide end user insights to marketers based upon information supplied by publishers in regards to advertising opportunities passed along in requests. The system is configured to take attributes passed along in a request associated with the advertising opportunity and provide enriched data based upon the attributes received in the request. The attributes can then identify corresponding enriched data that can be passed along to the marketers.

Abstract: A gaming system enables a gamer to sequentially play primary and secondary games. The gaming system comprises a primary gaming apparatus having a bifurcated electronic (e.g. liquid crystal or organic light emitting diode) display and a secondary gaming apparatus positioned behind the bifurcated electronic display relative to the gamer. The bifurcated electronic display enables (1) primary gaming when in a closed position, and (2) secondary gaming when in an open position. In other words, the secondary gaming apparatus is viewable when the bifurcated electronic display opens. The primary gaming apparatus effects or provides visually perceptible substantially seamless primary game imagery across the junction of the bifurcated electronic display. Various alternative embodiments and gaming methods are further disclosed as being supporting of the essential gaming system.

Abstract: A gaming system enables a gamer to sequentially play primary and secondary games. The gaming system comprises a primary gaming apparatus having a bifurcated electronic (e.g. liquid crystal or organic light emitting diode) display and a secondary gaming apparatus positioned behind the bifurcated electronic display relative to the gamer. The bifurcated electronic display enables (1) primary gaming when in a closed position, and (2) secondary gaming when in an open position. In other words, the secondary gaming apparatus is viewable when the bifurcated electronic display opens. The primary gaming apparatus effects or provides visually perceptible substantially seamless primary game imagery across the junction of the bifurcated electronic display. Various alternative embodiments and gaming methods are further disclosed as being supporting of the essential gaming system.