Abstract: A sign for universal mounting includes a display sheet and a frame surrounding said sheet, said frame being formed of a pair of U-shaped tubular members joined at the sides in butted relationship to provide joints at opposite sides of the sign. The sheet has rows of oppositely opening tabs or channel rails, etc. for receiving various panels with appropriate characters or numerals. The frame is apertured at top and bottom for securement thereto of channels which may be clamped to a post or vertical standard. The sides are similarly apertured for attachment of channels carrying pivot pins receivable by supports on opposite sides of the sign to pivotally mount the sign by said supports. A counterweight in the form of a channel is provided for securement by use of the aperture at the bottom of the sign for proper counterweighing of the sign when pivotally mounted.

Abstract: A sign for carrying changeable inserts having a metal base plate of resilient material on which are formed a plurality of clips providing gripping engagement of an insert of sheet material to carry said insert removable upon a surface of the base plate. The clips each have a tab integral with the base plate. The tabs each extend above the surface and open onto said surface. Each tab resiliently bears against marginal portions of the insert sheet material for gripping engagement thereof. Said tabs are joined to the base plate by a zone of merger having compound curvature for nonlinear distribution of bending forces upon bending of said tab. Dimples upon opposite sides of each clip coact with the tab for providing more secure engagement of the insert.