Patents by Inventor Kelly Nicholes

Kelly Nicholes has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • USER DATA SEGMENTATION AUGMENTED WITH PUBLIC EVENT STREAMS FOR FACILITATING CUSTOMIZATION OF ONLINE CONTENT
    Publication number: 20210158398
    Abstract: Techniques are described herein for intelligently identifying and creating user segments based on public data attributes in addition to user data attributes. In certain embodiments, a data analytics platform is disclosed that receives user data associated with users and public event streams from public data sources. The data analytics platform selects a set of public event categories associated with the public event streams to display in a segment builder application for generating user segments associated with the users. The data analytics platform outputs the set of public event categories and the user data associated with the users to enable a user of the segment builder application to generate the user segments based on the user data and the set of one or more public event categories.
    Type: Application
    Filed: November 21, 2019
    Publication date: May 27, 2021
    Inventors: Roy Merrill, Shravanthi Manohar, Ryan Baarz, Kelly Nicholes, Gabriel Rodriguez, Brian Bishop, Anuj Jain