Abstract: A user-specified personal point of reference provides a basis of orientation information for a geographic location. The orientation information associated with a geographic location is relative to the one or more user-specified personal points of reference. A personal point of reference can be specific to a user and can be shared by two or more users. Orientation information can comprise one or more display indicators, such as and without limitation one or more visual indicators, textual indicators, etc. Orientation information can comprise at least one indicator of distance, and can include other indicators, such as without limitation indicators of direction and/or travel time. The one or more visual or display indicators can be provided in a user interface display in response to a search request by a user.