Abstract: An apparatus for concealing and reloading firearm cartridges. The apparatus may include a plurality of segments, wherein the plurality of segments is connected sequentially to form a segment chain; and an ending segment having a segment portion connected to the segment chain, and a tab portion opposing the segment portion, wherein each of the plurality of segments and the ending segment comprises an insert portion and a cartridge holding portion, the insert portion allows for placement of firearm cartridge, and the cartridge holding portion secures firearm cartridge in the insert portion, and wherein, under an open position, the segment chain and the ending segment form an elongated strip.