Abstract: Disclosed is a method of preparing and printing custom artwork such as, for example, photo greeting cards, allowing the creation of calendars, business cards, and the like using a plurality of colors. In the method, after all of the preparatory typesetting and artwork has been completed, special color filters are adhered to the base side of the high contrast film negative which is created from the pasted-up type and artwork. These filters are chosen based upon the desired finished product colors. The final color created is the photographic complement of the filter(s) used.