Patents by Inventor Kevin M. McDonald

Kevin M. McDonald has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Patent number: 10991003
    Abstract: Performance based delivery of content to an audience member. A network of audience member information collection domains provide information about audience members. A profiled audience member may belong to a network segment. Delivery of an advertisement to the profiled audience member is accommodated based upon membership in the network segment and performance criteria. The performance criteria may be configured to benefit a publisher, such as by maximizing revenue. Allocating revenue based upon the collection of data used to target audience members is also provided.
    Type: Grant
    Filed: January 18, 2019
    Date of Patent: April 27, 2021
    Assignee: Verizon Media Inc.
    Inventors: Gil Beyda, Krishna Balasubramanian, Donald J. Locker, Kevin M. McDonald, Joseph G. Wilson, David R. Morgan, Alison P. Lowery
  • Publication number: 20190220891
    Abstract: Performance based delivery of content to an audience member. A network of audience member information collection domains provide information about audience members. A profiled audience member may belong to a network segment. Delivery of an advertisement to the profiled audience member is accommodated based upon membership in the network segment and performance criteria. The performance criteria may be configured to benefit a publisher, such as by maximizing revenue. Allocating revenue based upon the collection of data used to target audience members is also provided.
    Type: Application
    Filed: January 18, 2019
    Publication date: July 18, 2019
    Inventors: Gil BEYDA, Krishna BALASUBRAMANIAN, Donald J. LOCKER, Kevin M. McDONALD, Joseph G. WILSON, David R. MORGAN, Alison P. LOWERY
  • Patent number: 10229430
    Abstract: Performance based delivery of content to an audience member. A network of audience member information collection domains provide information about audience members. A profiled audience member may belong to a network segment. Delivery of an advertisement to the profiled audience member is accommodated based upon membership in the network segment and performance criteria. The performance criteria may be configured to benefit a publisher, such as by maximizing revenue. Allocating revenue based upon the collection of data used to target audience members is also provided.
    Type: Grant
    Filed: July 18, 2014
    Date of Patent: March 12, 2019
    Assignee: Oath (Americas) Inc.
    Inventors: Gil Beyda, Krishna Balasubramanian, Donald J. Locker, Kevin M. McDonald, Joseph G. Wilson, David R. Morgan, Alison P. Lowery
  • Patent number: 9928522
    Abstract: Performance based delivery of content to an audience member. A network of audience member information collection domains provide information about audience members. A profiled audience member may belong to a network segment. Delivery of an advertisement to the profiled audience member is accommodated based upon membership in the network segment and performance criteria. The performance criteria may be configured to benefit a publisher, such as by maximizing revenue. Allocating revenue based upon the collection of data used to target audience members is also provided.
    Type: Grant
    Filed: December 17, 2004
    Date of Patent: March 27, 2018
    Assignee: Oath (Americas) Inc.
    Inventors: Gil Beyda, Krishna Balasubramanian, Donald J. Locker, Kevin M. McDonald, Joseph G. Wilson, David R. Morgan, Alison P. Lowry
  • Publication number: 20150046256
    Abstract: Performance based delivery of content to an audience member. A network of audience member information collection domains provide information about audience members. A profiled audience member may belong to a network segment. Delivery of an advertisement to the profiled audience member is accommodated based upon membership in the network segment and performance criteria. The performance criteria may be configured to benefit a publisher, such as by maximizing revenue. Allocating revenue based upon the collection of data used to target audience members is also provided.
    Type: Application
    Filed: July 18, 2014
    Publication date: February 12, 2015
    Inventors: Gil BEYDA, Krishna BALASUBRAMANIAN, Donald J. LOCKER, Kevin M. McDonald, Joseph G. WILSON, David R. MORGAN, Alison P. LOWRY
  • Patent number: 8863025
    Abstract: A navigation system which provides: a navigation front end which provides tiles that are easily identifiable and content-driven vs. context-driven; a navigation system that includes an expanded view/tile paradigm; and a navigation system that allows users to interact with the native operating system environment of the information handling system.
    Type: Grant
    Filed: August 26, 2010
    Date of Patent: October 14, 2014
    Assignee: Dell Products L.P.
    Inventors: Kevin M. McDonald, Jason Orr, Mark Ligameri
  • Patent number: 8464290
    Abstract: An audience matching network includes local domains that collect information about audience members, including behavioral and characteristics information. A network profile corresponding to information collected in the local domains is provided, and supports the definition of network audience segments. Membership in the network segments is used to accommodate the delivery of content such as advertising to particular audience members.
    Type: Grant
    Filed: December 17, 2004
    Date of Patent: June 11, 2013
    Assignee: Tacoda, Inc.
    Inventors: Gil Beyda, Krishna Balasubramanian, Donald J. Locker, Kevin M. McDonald, Joseph G. Wilson, David R. Morgan, Alison P. Lowry, Charles C. Smith
  • Patent number: 8150732
    Abstract: Systems, methods and apparatus for delivering content to an audience member over a computer network. A console allows a user to define audience segments that are organized in hierarchical fashion. The segments are then calculated by collecting profile data for audience members and determining whether members have attributes that a defined by the audience segments. The hierarchical definition of segments allows audience segments to be logically combined and facilitates efficient recalculation of audience segments. Profile synchronization provides an authoritative identifier that is used to reconcile the potential issuance of multiple identifiers for a given audience member.
    Type: Grant
    Filed: November 5, 2004
    Date of Patent: April 3, 2012
    Assignee: Tacoda LLC
    Inventors: Gil Beyda, Donald J. Locker, Krishna Balasubramanian, Kevin M. McDonald, Albert E. Wenger, Joseph G. Wilson
  • Publication number: 20120054649
    Abstract: A navigation system which provides: a navigation front end which provides tiles that are easily identifiable and content-driven vs. context-driven; a navigation system that includes an expanded view/tile paradigm; and a navigation system that allows users to interact with the native operating system environment of the information handling system.
    Type: Application
    Filed: August 26, 2010
    Publication date: March 1, 2012
    Inventors: Kevin M. McDonald, Jason Orr, Mark Ligameri