Abstract: A fragrance-releasing insert for a magazine, book or the like comprises a leaf having four at least partially overlapping sheets. At least an adjacent two of the sheets including the first and second sheets are substantially cut through to define a first portion of a removable unit, and at least an adjacent two of the sheets including the second and third sheets are at least partially cut through to define a second portion of the removable unit. The sheets of the second portion are of one-piece integral construction with corresponding ones of the sheets of the first portion so that the first and second portions are removable from the remainder of the leaf as the removable unit.