Abstract: This disclosure describes techniques for performing content adaptive histogram enhancement. In accordance with the content adaptive histogram enhancement techniques of this disclosure, a frame of digital image data, e.g., digital video data or digital still image data, is classified into one of a plurality of content classes based on histogram of pixel intensity values of the frame. The content classes may represent various levels of brightness, contrast, or the like. To classify the frame into the corresponding content class, a shape of the histogram may be analyzed using various histogram statistics. Based on the content class of the frame, the pixel intensity values of the frame are mapped to new pixel intensity values.