Abstract: A white smoke generating apparatus comprising a vessel, a discharge opening for discharging white smoke generated in said vessel to the exterior of said vessel, a cryogenic gas spray opening for spraying cryogenic gas, and a water spray opening for spraying heated water. The cryogenic gas spray opening and water spray opening are provided inside the aforementioned vessel, and these cryogenic gas spray opening and water spray opening are arranged such that cryogenic gas, discharged from the cryogenic gas spray opening, and heated water, discharged from the water spray opening, counter or cross contact. As a result, according to the present invention, white smoke can be generated with a high efficiency using only a small amount of cryogenic gas.