Abstract: One object of the present invention is to provide a method for determining the current value and future value of customers who purchase specific merchandise, and the resources thereof, in order to provide data by which to select effective sales-promotion investments suitable for such customers, and for predicting sales according to the target and conditions of the investments. A sales-predicting method that classifies customers are into customer-value cells that determine the magnitude of current and future customer value and resources for future customer value, based on purchase data for specific merchandise and using three axes, including a purchase-amount index (first axis), a user-type index (second axis), and a customer-purchase-relevance index (third axis), and that measures changes in the customer-asset cells over time and changes due to sales-promotion investments, and that simulates sales by quantifying causal relationships between sales-promotion investments and sales.

Abstract: The object of the present invention is to provide a system for evaluating the customer equity of products and services provided by a company, with consideration of customer-purchase trends, and to provide a means for evaluating the ratio of repeat customers and the customer-equity growth ratio by store, region, and/or customer group, and to provide data for establishing an optimal plan for increasing sales. A system 100 for evaluating customer equity according to the present invention comprises a computer system 2 for conducting sales management for a company, and an evaluation computer 10 connected to the computer system 2 via a communications line 5. The evaluation computer 10 comprises a Web server 11, a communications controller 15, an application server 12, and a database 14 for recording purchase records received from a company or store.

Abstract: One object of the present invention is to provide a method for determining the current value and future value of customers who purchase specific merchandise, and the resources thereof, in order to provide data by which to select effective sales-promotion investments suitable for such customers, and for predicting sales according to the target and conditions of the investments. A sales-predicting method that classifies customers are into customer-value cells that determine the magnitude of current and future customer value and resources for future customer value, based on purchase data for specific merchandise and using three axes, including a purchase-amount index (first axis), a user-type index (second axis), and a customer-purchase-relevance index (third axis), and that measures changes in the customer-asset cells over time and changes due to sales-promotion investments, and that simulates sales by quantifying causal relationships between sales-promotion investments and sales.

Abstract: The object of the present invention is to provide a system for evaluating the customer equity of products and services provided by a company, with consideration of customer-purchase trends, and to provide a means for evaluating the ratio of repeat customers and the customer-equity growth ratio by store, region, and/or customer group, and to provide data for establishing an optimal plan for increasing sales. A system 100 for evaluating customer equity according to the present invention comprises a computer system 2 for conducting sales management for a company, and an evaluation computer 10 connected to the computer system 2 via a communications line 5. The evaluation computer 10 comprises a Web server 11, a communications controller 15, an application server 12, and a database 14 for recording purchase records received from a company or store.