Abstract: An ovenable package contains an ovenable product and has a display surface mounting a self-adhesive ovenable label, for example, presenting a coupon or other product promotional item. The ovenable label has at least two layers including a promotional layer defining the text and graphics of the promotional item. The promotional layer can be paper covered by a transparent, heat resistant barrier layer, preferably made of polyester, adhered to the ovenable package directly or to a heat resistant base layer which is adhered to the ovenable package. In this case, one or more layers of the label can be perforated to define a lift off section. Or, the promotional layer itself can be the outer heat resistant layer releasably adhered to the base layer. A labeling method of providing the promotional item to a consumer of the ovenable product is also disclosed.

Abstract: A three-ply label construction has a core release layer which has both sides coated with a release material. Pressure-sensitive label layers are releasably adhered to both sides of the core release layer. The core release layer can be folded to make a booklet construction, rolled to a make a rolled construction, or perforated to define a fold or tear line. An edge of one of the outer label layers extends past the core layer so as to expose an area of adhesive overlapping the opposite leaf of a folded construction to hold the folded construction closed.