Abstract: Interactive electronic representations of advertising images published in visual media sources enable data about interest in an object or objects appearing in the advertising images to be collected. From comparing against aggregated data from interactions with interactive electronic representations, the effectiveness of displaying an object, such as representing a product or service, in a particular advertising image can be relatively measured.

Abstract: The present invention provides a method for providing, with respect to a media source, an interactive electronic reproduction of a media object that includes a secondary object appearing in the media source.

Abstract: The present invention provides a system and method for enabling viewers of visual media objects to obtain additional information regarding such objects and child objects therein from interactive representations of the objects on a computer network.

Abstract: A system and method for displaying an interactive electronic representation (“IER”) of a conventional static media object, such as an electronic publication containing a digital image, is provided by associating a unique identification tag with a static media object. The unique identification tag is also associated with the IER, which is stored in a computer database. An application program for retrieving the IER embodying aspects of the present invention may receive the unique identification tag and, based upon the unique identification tag, locate and display the corresponding IER. A user of the application program may then interact with the IER by selecting portions of the IER. When a portion of the IER is selected, additional information regarding the selected portion of the IER may be displayed to the user.