Abstract: A gateway server and methods operating as a web service providing a self-serve methodology for establishing a domain name registry over a communications network, comprising: receiving a request from the computing device to establish the domain name registry of a specified type; determining the specified type requires ICANN approval and receiving access credentials of the RO; confirming completion of a Registry Agreement between ICANN and the RO; collecting registry technical information for the domain name registry from the computing device; using the access credentials to access via the communications network the RO account on the server during a registry testing phase of the self-serve methodology to complete registry services testing for the domain name registry with ICANN; and updating a workflow interface with a completion status of the registry testing phase for subsequent access by the computing device of the RO over the communications network.