Abstract: A method, apparatus, and article of manufacture provide the ability to display personalized information on a television. A server obtains viewer-based information. The server then obtains customized information that is customized based on the viewer-based information. Audio/video information is then multiplexed with the customized information and broadcast using a satellite/cable, etc. The broadcast multiplexed information is received in a set top box (e.g., by a location logic application). The set top box causes the customized information to be displayed on a television communicatively coupled to the set top box.