Abstract: A multi-endpoint application server is provided that allows administrators to create and update content and data for endpoint applications using content management capabilities that allows the administrators to control how the endpoint application should be presented and how it should behave for various end-point types. A runtime application can be provided to each endpoint, which is configured to obtain content that is managed and maintained from the server in the same way as a normal web browser-based application would. To enable such multiple endpoint types to experience the same or similar endpoint application experience, the multi-endpoint application server accepts requests from the runtime application and determines what kind of endpoint is making the request such that it can present the content to the runtime application in a manner that is deemed appropriate for the endpoint type.