Abstract: A system, method, and apparatus are provided for promoting achievement of a goal within a professional community, such as an online professional network. A member is selected as a candidate for assistance based on her level of usage of the community and/or other factors, and a goal of the member may be learned explicitly or implicitly. Based on her goal and her level of proficiency within the community, which may be determined based on the number of discrete tasks or metrics she has accomplished, a set of milestones is suggest to her. The milestones are both related to the member's goal and customized to her level of proficiency. Upon completion of the milestones, she may be given a reward that is related to the goal.