Abstract: A handle assembly for a fishing rod and reel assembly. The handle assembly includes a handle body extending from a first end to a second end along a first central axis. The handle body defines a gripping area and a reel seat. A motor actuation button is defined along the handle body. A motor mount is connected to the handle body and extends along a second central axis from a generally closed end to a second end defining an opening. A motor is positioned in the motor mount such that a rotating connector extends from the opening in the motor mount. A rotating drive mechanism is connected at a first end to the rotating connector and has a second end configured for connection to a spool shaft of a reel which is configured for connection to the handle body reel seat. A power source is electrically connected with the motor actuation button and the motor.