Abstract: A fish equipment lanyard for preventing loss of fishing equipment rod and reel assemblies by tethering the equipment to the user thereof. The fishing equipment lanyard comprising cord which has a first end with a first connector ring fixedly attached thereto. The cord also has a second end with a second connector ring fixedly attached thereto. A semi-circular third connector ring is attached to the first connector ring and further a fourth connector ring of a wrist strap thereby fixedly attaching the first end of the cord to the wrist strap. A snap shackle has a fifth connector ring swivedly connected to a sixth connector ring which, in turn, is connected to the second connector ring, whereby the fishing rod and reel may be snappily connected to the cord.