Abstract: Means and method are provided for creating giant simulated soft drink bottles, with distinctive shapes more particularly the type having generally longitudinally extended ribs which serve as trade dress. The construction utilizes a series of side panels which are laid out and sewn edge to edge, subsequent to which chalk lines are marked onto the side panels, indicating where the furrows between the longitudinal ribs are to go, and gussets are sewn along each chalk line and centrally restrained with a strap or the like which runs longitudinally of the bottle, so that when the top and bottom portions are installed and the unit is inflated, the trade dress ribs and furrows are well defined in the outer surface of the bottle.