Abstract: Systems, methods, and computer-readable media for optimizing a user experience are provided. The method includes optimizing a user experience using clusters, user preferences, or a combination thereof. Clusters may be created based on, for example, user behaviors, or actions, exhibited by a user. User preferences may be established for each cluster in order to further customize the clusters. The clusters may be continuously monitored such that if changes are necessary they may be immediately applied such as a user exhibited different behavior and requiring association with a new cluster. This information, or clustering, may be utilized to predict user satisfaction such that more positive user experiences are encountered and negative user experiences are, to the extent possible, avoided, or at least lessened.