Abstract: A rotatable label system includes a label and a package with a viewing window that is secured to the container but which allows access to the container and also allows the container to freely rotate relative to the package. The package is configured with a different form factor than the container itself to provide an interstice adjacent the viewing window. The interstice allows consumers to view contiguous portions of the label on the container that are not aligned with the viewing window. As such, consumers are able to easily recognize that the label system is rotatable.